There are countless smart devices, social networks, and digital content resources out there, which you would think might make online marketers happy. In reality, it has led to something of a crisis, or at the very least a stagnation. A recent editorial from Web marketing blog Mashable suggests that many consumers are overwhelmed by the digital content out there, and marketers themselves are, too. There is simply too much content, simply too many options for information, for people to make sense of it in any meaningful way—so what’s a marketing pro or a small business owner to do to stand out? According to Logix9, context is key.
Logix9 Teaches Contextual Marketing for a Digital Age
Logix9 is a company devoted to teaching your small business how to market itself effectively in the current digital age—which means, of course, placing a heavy emphasis on context. Logix9 is a Web-based, business-centered tutorial company that’s totally up to speed on the ways in which establishing context is vital for small businesses to compete.
- Context Clue #1. Consider what you’re doing. Logix9 encourages small business owners to embark on social marketing campaigns by remembering that context shapes their message. What does a teen girl seek to do on Facebook? She seeks to see what her friends are doing, to watch funny videos posted by her peers, and so forth. Framing your content within this context is key.
- Context Clue #2. Geography matters, too. As more social networks become beholden to physical place, via Foursquare or Facebook “check-ins,” Logix9 recommends using social campaigns that target local demographics.
- Context Clue #3. Remember that context is always shifting. In other words, remember that everyone is mobile now, as smart phone use is just on the verge of overtaking desktop Web access. Your social marketing campaign should always remain totally mobile-friendly—and if you aren’t mobile yet, your campaign simply isn’t going to be as effective.
For more information about how to master the tools of the digital marketing trade, reach out to the folks at Logix9 today.